Platinum Sponsor: Cassandra

The most scalable incrementality platform for non technical Marketing teams

Cassandra is the most scalable Incrementality Platform for agencies and companies investing between €500k & €30M in advertising investments. 

You can measure, experiment and optimize your marketing mix to unlimited markets and distribution channels 

We use best in class statistical techniques to validate your Measurement Automatically and suggest to you the investment strategy to improve your Marketing Mix efficiency without requiring any additional technical expertise in your company. 

• Cassandra enables your marketing team to:
  • Measure Online and offline media incremental ROI
  • Diagnose Marketing budget wastes 
  • Prove incremental contribution of media channels 
  • Receive Personalize media plans to maximize Revenue
  • Simulate investment scenarios predicting the future outcome
  • Run GeoLifts and Conversion Lifts at scale 

Cassandra works with top in class direct to consumer brands and Marketing Agencies

Cassandra helps more than 60 brands in 12 different countries to measure and optimize their media mix with incrementality measurements.

So far it has analyzed $500M in advertising investments.

Feel free to test the product yourself.

Click here to start the Free Trial

Website: https://www.cassandra.app/