Silver Sponsor: Trackingplan

Trackingplan is an automated analytics QA and monitoring platform for analysts, marketers, and tagging specialists. It ensures your entire tracking setup— events, pixels, cookies, UTMs, and consent flows—works 24/7 across all tools, environments, and destinations.

Instead of manual audits or console debugging, Trackingplan learns your real measurement plan from user traffic and monitors it in real time, detecting issues instantly, providing full visibility into user sessions, and helping teams maintain accurate and compliant data effortlessly.

Here’s how:

Automatically learns events, parameters, destinations, and tracking logic – no manual configuration required.
Continuously monitors GA4, GTM, Meta, TikTok, server-side, and custom integrations, validating every event as real users navigate your site/app.
Sends real-time alerts when events break, values disappear, pixels stop firing, or campaign behaviour changes.
Provides session-level visibility with data layer snapshots, payload comparisons, and AI-assisted debugging to identify where and why tracking fails.
Validates consent, cookies, and CMP compliance, ensuring events fire only after proper opt-in.
Keeps UTMs and naming conventions consistent to prevent attribution errors.

Get started today for free and let it start working for you!

See how we’re making an impact for our clients → Customer Stories

See Trackingplan in Action → Trackingplan Academy

Social media: