Friends of MeasureCampNY: Cauzle Analytics

With privacy regulations, 3rd-party cookie deprecation, and constant privacy updates from Apple, the old ways of measuring your marketing performance need to change. Cauzle Analytics is your partner in marketing measurement. We can take the guess work out of your decisions with marketing mix modeling, test and learn programs, and advanced analysis.

Marketing Mix Modeling

Cookies are going away, privacy regulations are getting more strict, and technology changes are killing any possibility of user-level multi-touch attribution. If you’re not using Marketing Mix Modeling to make budget decisions, you’re wasting money (you just don’t know where). Cauzle Analytics can get you started quickly with MMM, including data collection, modeling, and recommendations.

Experimentation

Facebook claims credit for driving X number of sales. Google paid search claims credit for Y. Google Analytics says something entirely different. If you really want to know how many Incremental sales a channel drove – sales you wouldn’t have gotten without that channel – you need to run tests. Cauzle Analytics can work with you to design and execute tests and analyze the results to give you confidence in the true value of a channel – the incremental ROI.

Advanced Analysis

What’s the predicted customer lifetime value of different segments of your customers? Should you be investing in branded paid search, or is it getting clicks that your organic listing would have gotten anyway? What are the features of your website that are critical for convincing customers to fill out your lead form? These are tough questions with valuable answers. If you have these kinds of questions but don’t know how to answer them, our data scientists can help. They take pride in answering questions that clients thought couldn’t be answered

Website: https://www.cauzle.com/